Brand Positioning That Justifies Premium Pricing
Brand positioning is how you become the obvious choice for a specific buyer, so you can charge premium prices without competing on cost. If clients only ever compare you on price, your positioning is doing no work. Fix that, and price stops being the whole conversation. This matters most in mature markets like Europe, Australia, and New Zealand, where buyers have many capable options and need a reason to choose you in particular.
By Vivek, Co-Founder. Published . Updated .